Social & Ads

Social Posts & Ad Copy

105 ready-made posts, captions, video scripts and ads for every main platform, with your hoplink already in them.

  1. Jump to your platform below.
  2. Copy a post and fill in the line in [brackets] with your own words.
  3. Post it with the #ad tag. Each one sends people to Penny Price’s short video.

You have not created a promotion hoplink, click here to create one.

Promotion Links
Always disclose. Keep the #ad or #affiliate tag on every post, or say plainly that you earn a commission. Never promise that the book will bring an ex back, never invent reviews or results, and never make income claims. Read the Rules before you run paid ads.

Facebook

Post from your own profile or page, fill in the [bracketed] line in your own words, and keep the #ad or #affiliate tag in the post. In Facebook groups, post only where the group rules allow affiliate links.
1Post 1: Time doesn't heal it on its own
2Post 2: You are not at fault
3Post 3: The Breakup Sponsor
4Post 4: When they ask to try again

Instagram

Caption links don't click on Instagram, so put your hoplink in your bio or on a Story link sticker. Keep #ad at the start of the caption so it shows before "more", and fill in the [bracketed] line yourself.
1Post 1: The small moments
2Post 2: The first Saturday alone
3Bio link line

TikTok / YouTube Shorts

Film these straight to camera on your phone in soft natural light; words in [brackets] go on screen as text. Turn on TikTok's content disclosure toggle (or tick "paid promotion" on YouTube Shorts) and keep #ad in the caption.
1Script 1: No pill for this
2Script 2: The 2 a.m. scroll
3Script 3: Fine Monday, crying Tuesday
4Script 4: "Just give it time"

X / Threads

Paste these as they are: X counts any link as 23 characters, so every post fits. Keep #ad in each single post and in the first and last posts of the thread; they work on Threads too.
1Single post 1
2Single post 2
3Single post 3
4Thread: the mistakes almost everyone makes

Pinterest

Use one of the area's social pictures (tall 2:3 works best on Pinterest) and paste your hoplink as the pin's destination link. Keep #ad in the description so the pin is clearly marked as an affiliate link.
1Pin 1: The 5 key principles
2Pin 2: Starting fresh
3Pin 3: Why time alone doesn't heal it

YouTube

Say the spoken disclosure line in the first 30 seconds, tick "Includes paid promotion" in YouTube Studio, and keep the written note in your description. Fill in the [bracketed] parts with your own video's topic.
1Video kit: getting over a breakup

Newsletter text ads

For newsletter text ads and solo-style mailings. Keep the line breaks as written, and follow the newsletter's own label rules (many put "Sponsored" or "Advertisement" above the ad).
12-line ad 1
22-line ad 2
32-line ad 3
44-line ad 1
54-line ad 2
64-line ad 3
76-line solo-style ad 1
86-line solo-style ad 2

Ad headlines

For Meta (Facebook and Instagram) and native ads. Meta does not allow ads that assert or imply personal attributes, so these speak in general terms ("after a breakup") and never say "you're divorced" or "your ex"; keep any edits the same way, and leave out the product name because brand words are not allowed in ads. Send paid clicks to your own presell page, not straight to the hoplink.
1Headlines (40 characters max)
2Descriptions (125 characters max)

Native ad concepts

Paid traffic must go to your own page (see Presell Pages), never straight to the hoplink. Brand words are not allowed in ads, so keep the product name out, and Google or Bing search ads may only start after we have reviewed your website (see Rules).
1Concept 1: "Give it time"
2Concept 2: The pain is real
3Concept 3: The Breakup Sponsor
4Concept 4: The sadness rut
5Concept 5: Starting fresh