Before you send
Below you'll find pre-written emails to send to your subscribers telling them about Survival After Separation.
Simply copy the text from the box below, modify the email to suit your style, and watch the sales come in from your newsletter autoresponder.
Make sure you insert the appropriate 'Firstname' etc tags for your autoresponder, and insert your affiliate hoplink.
The new emails use {{first_name}} as the first-name tag: replace it with your own autoresponder's tag (for example {!firstname_fix}, [FirstName] or *|FNAME|*). Each one has three subject lines, a preheader, one link, a line in [brackets] for you to write in your own words, a P.S. and a disclosure line.
AFFILIATE-LINK where your link goes.31 emails in 10 sequences. Jump to a sequence:
- The product's own swipes (2)
- Cold-List Introduction (3)
- Warm Recommendation (3)
- Evergreen Drip (4)
- Story and Angle Emails (6)
- Offer and Guarantee (2)
- Seasonal One-Offs (3)
- Re-engagement (2)
- Short P.S. Emails (3)
- Newsletter Blurbs (3)
Every email sends people to Penny Price's short video on the 5 key principles. See Hooks & Angles for the idea behind each one, and Rules for what you may and may not say.
The product's own swipes
The two emails supplied with Survival After Separation, word for word. Swap in your autoresponder's first-name tag and your hoplink where shown.
1How To Get Over Your Ex (5 Key Principles)
- When: Any time, as a one-off mailing
- Angle: The 5 key principles (curiosity)
2Time Does NOT Heal All Wounds
- When: Any time, as a one-off mailing
- Angle: "Time heals" is a myth
Cold-List Introduction
Use when your list has never heard you talk about breakups: three calm, value-first emails, a few days apart, before any selling.
3The advice everyone gives
- When: Day 1 of the sequence
- Angle: "Time heals" is a myth
4Why it hurts this much
- When: Day 3 of the sequence
- Angle: The pain is real (even chemical)
5The good day, then the bad day
- When: Day 6 of the sequence
- Angle: The emotional rollercoaster
Warm Recommendation
Use with a list that knows and trusts you: you vouch for this as a person, with a short true story of your own in the bracketed spot.
6You are not at fault
- When: Any time; works well as the first of the three
- Angle: It's not your fault
7Who got you through it
- When: 2 to 3 days after the first warm email
- Angle: The "Breakup Sponsor"
8The first thing you do just for you
- When: 2 to 3 days after the second warm email
- Angle: A newer, happier you (new freedom)
Evergreen Drip
Load into an autoresponder for new subscribers who came to you after a breakup: four emails over two weeks, each one teeing up the next.
9Five things that help
- When: Day 1
- Angle: The 5 key principles (curiosity)
10What's wrong with "give it time"
- When: Day 4
- Angle: "Time heals" is a myth
11The Sunday afternoon problem
- When: Day 8
- Angle: Stuck in a "sadness rut"
12What if they ask to come back?
- When: Day 14
- Angle: Never settle for second best
Story and Angle Emails
Stand-alone emails, each built on one small moment, to drop into your regular schedule whenever you want to mention this offer.
13The 2 a.m. replay
- When: Any time, as a stand-alone
- Angle: There's no magic pill (and that's okay)
14The box in the cupboard
- When: Any time, as a stand-alone
- Angle: A newer, happier you (new freedom)
15The first few weeks
- When: Any time, as a stand-alone; best for readers whose breakup is recent
16The text you keep drafting
- When: Any time, as a stand-alone
17When you were the one who left
- When: Any time, as a stand-alone
- Angle: It's not your fault
18The five stages, after a breakup
- When: Any time, as a stand-alone
- Angle: The pain is real (even chemical)
Offer and Guarantee
Two plain, factual emails for readers who have seen the video and want to know exactly what they get and what happens if it is not for them. Send them a few days apart after any of the other sequences.
19What's actually inside
- When: 2 to 3 days after a reader has had at least one other email about Penny
20Sixty days to read it slowly
- When: 3 to 4 days after "What's actually inside"
Seasonal One-Offs
One email for each time of year when being on your own after a breakup hurts most. Send each one in the week shown; they need no other emails before them.
21Valentine's Day on your own
- When: In the week before 14 February
- Angle: A newer, happier you (new freedom)
22The first holidays apart
- When: Late November or the first week of December
- Angle: The "Breakup Sponsor"
23A New Year that is about you
- When: The last days of December or the first week of January
- Angle: A newer, happier you (new freedom)
Re-engagement
Send to subscribers who did not click the earlier emails: one soft reminder, then one last kind note, about a week apart.
24In case it got buried
- When: About a week after your last send on this topic
- Angle: The 5 key principles (curiosity)
25One sentence before I stop
- When: About a week after the first re-engagement email
- Angle: It's not your fault
Short P.S. Emails
Very short, link-first emails for busy lists or as quick follow-ups between longer sends.
26If they ask to try again
- When: Any time, as a stand-alone
- Angle: Never settle for second best
27Who do you call at 11 p.m.?
- When: Any time, as a stand-alone
- Angle: The "Breakup Sponsor"
28No magic pill
- When: Any time, as a stand-alone
- Angle: There's no magic pill (and that's okay)
Newsletter Blurbs
Short inserts to drop into a newsletter you already send; the subject and preheader options double as a headline for the insert.
29Why it hurts so much
- When: Any issue, as an insert
- Angle: The pain is real (even chemical)
30The good day, bad day pattern
- When: Any issue, as an insert
- Angle: The emotional rollercoaster
31Out of the sadness rut
- When: Any issue, as an insert
- Angle: Stuck in a "sadness rut"